Strategy

Elements of a Business Plan

A good business empire will flourish when properly and adequately planned. After considering the fact that you need a good business plan, then you will need to spend sometime doing a business survey and research. To be successful in your business, you must have useful information and all key information written down on paper. Although, writing a good business plan without knowing the basic elements can be quite nerve- racking, exhilarating and challenging. It must be well structured in a mind blowing way so as to persuades potential lending institutions and investors to finance your business. However, you will […]

Guide to Marketing Metrics and Marketing Analytics

marketing metrics and analytics

Over 40% – 50% qualified marketers have no idea of what a 10% increase in budget could do for their companies. If you belong to the group of 40% – 50%  then you will have difficulties protecting your budget rather you might end up asking yourself this question ‘’what is going to happen now since my budget  has been cut down by 10%?’’ You won’t expect an organization to place a great value on something that is unquantifiable. This guide will help you answer key questions bothering your mind like: What are the most important marketing metrics that I […]

How to turn an idea into a business.

great business idea

 For many business minded people and entrepreneurs it often easier to come up with a variety of ideas for a new business and difficult to actually implement those concepts, a business concepts is a bridge between a idea and a business plan. To convert an idea into a business idea it requires adequate thinking and planning about how the products or service would be sold and who will buy it, the benefits of the product or service, the competitors and mode of delivery. The unfortunate thing is that there are many people with good (or even great) ideas that […]