Operations

Importance of Marketing

Marketing is a non- negligible aspect of business because it contributes immensely to the growth of an organization. Production and distribution companies who achieve immerse profits can be attributed to a certain percentage of their budget to marketing. There is a difference between marketing and sales; marketing covers the aspect of promotions, advertising and public enlightenment whereas a sale is a process of introducing your product or service into the market and encouraging the patronage from the buying public. Since the aim of marketing is to make the product or service widely known and acceptable to the market. In […]

Guide to Marketing Metrics and Marketing Analytics

marketing metrics and analytics

Over 40% – 50% qualified marketers have no idea of what a 10% increase in budget could do for their companies. If you belong to the group of 40% – 50%  then you will have difficulties protecting your budget rather you might end up asking yourself this question ‘’what is going to happen now since my budget  has been cut down by 10%?’’ You won’t expect an organization to place a great value on something that is unquantifiable. This guide will help you answer key questions bothering your mind like: What are the most important marketing metrics that I […]

How to get a marketing Career

Marketing career

Choosing a career in marketing is quite enjoyable and fun if you create a passion for it. Most people who choose a career in marketing and are actively involved in marketing has always said that it has provided them with the kind of challenge they have always craved for. Do you have all what it takes to be a successful marketer? Are you an engine filled with ideas and can generate new and innovative ideas? Can you organize those ideas and innovations and communicate it verbally? Can you work independently with little or no supervision? Can you communicate your […]