Analytics

How to get your website traffic statistics

Do you know I prefer using Google analytics, it is robust and fully integrates with Google webmaster tool. Another great tool is Clicky, I use it to track and analyse my blog real time. It has a free and paid version. There are certain metrics you need to look out for when analysing your blog traffic; it helps you understand how your blog visitors find your blog and their frequency, preference and interests. Pay attention to the terms below. Bounce rate: This is an important metric to look out for it summarises how relevant your site content is to […]

Guide to Marketing Metrics and Marketing Analytics

marketing metrics and analytics

Over 40% – 50% qualified marketers have no idea of what a 10% increase in budget could do for their companies. If you belong to the group of 40% – 50%  then you will have difficulties protecting your budget rather you might end up asking yourself this question ‘’what is going to happen now since my budget  has been cut down by 10%?’’ You won’t expect an organization to place a great value on something that is unquantifiable. This guide will help you answer key questions bothering your mind like: What are the most important marketing metrics that I […]