Guerilla Marketing is an advertising strategy focused on low-cost unconventional marketing tactics that yield maximum result. Guerilla marketing was coined by Jay Conrad Levinsion in 1984 in his book “Guerrilla Advertising” and was inspired by guerrilla warfare where a member of a small groups of fighters who makes a sudden attacks on their enemies. It often involves unconventional and non traditional ideas that cost very little to execute and implement, so therefore the link involve is minimal. Primary aim of guerilla strategies is to get your business name in front of as many people as possible in non traditional […]