Importance of Marketing

Marketing is a non- negligible aspect of business because it contributes immensely to the growth of an organization. Production and distribution companies who achieve immerse profits can be attributed to a certain percentage of their budget to marketing. There is a difference between marketing and sales; marketing covers the aspect of promotions, advertising and public enlightenment whereas a sale is a process of introducing your product or service into the market and encouraging the patronage from the buying public. Since the aim of marketing is to make the product or service widely known and acceptable to the market. In […]

Guerilla Marketing Ideas, Examples and Tactics

Guerilla Marketing is an advertising strategy focused on low-cost unconventional marketing tactics that yield maximum result. Guerilla marketing was coined by Jay Conrad Levinsion in 1984 in his book “Guerrilla Advertising” and was inspired by guerrilla warfare where a member of a small groups of fighters who makes a sudden attacks on their enemies. It often involves unconventional and non traditional ideas that cost very little to execute and implement, so therefore the link involve is minimal. Primary aim of guerilla strategies is to get your business name in front of as many people as possible in non traditional […]

Guide to Marketing Metrics and Marketing Analytics

marketing metrics and analytics

Over 40% – 50% qualified marketers have no idea of what a 10% increase in budget could do for their companies. If you belong to the group of 40% – 50%  then you will have difficulties protecting your budget rather you might end up asking yourself this question ‘’what is going to happen now since my budget  has been cut down by 10%?’’ You won’t expect an organization to place a great value on something that is unquantifiable. This guide will help you answer key questions bothering your mind like: What are the most important marketing metrics that I […]

How to get a marketing Career

Marketing career

Choosing a career in marketing is quite enjoyable and fun if you create a passion for it. Most people who choose a career in marketing and are actively involved in marketing has always said that it has provided them with the kind of challenge they have always craved for. Do you have all what it takes to be a successful marketer? Are you an engine filled with ideas and can generate new and innovative ideas? Can you organize those ideas and innovations and communicate it verbally? Can you work independently with little or no supervision? Can you communicate your […]

Attraction Marketing Revealed

Attraction Marketing Tips

Well it is so sad that a lot of network marketers I have met on a daily basis are still naïve and don’t really understand attraction marketing system and how it works and they are wasting their time and resources either cold callings on the telephones, in emails and chasing after friends and families and which ultimately leads to frustration. You will be wondering what exactly attraction marketing is and how it applies to my online business.. This is different from interrupting lots of people with an offer they are absolutely little interesting. How would you like it where […]

The beginning of a great Blog!

Online writing

Learn all you need to know about blogging, it is going to be a continuous journey so I therefore want you to take advantage of all social media tools that we have, rss feeds and newsletter. Check out our contact us page to be part of this family. We welcome everyone.