Over 40% – 50% qualified marketers have no idea of what a 10% increase in budget could do for their companies. If you belong to the group of 40% – 50% then you will have difficulties protecting your budget rather you might end up asking yourself this question ‘’what is going to happen now since my budget has been cut down by 10%?’’ You won’t expect an organization to place a great value on something that is unquantifiable. This guide will help you answer key questions bothering your mind like: What are the most important marketing metrics that I […]