Do you know I prefer using Google analytics, it is robust and fully integrates with Google webmaster tool. Another great tool is Clicky, I use it to track and analyse my blog real time. It has a free and paid version.

There are certain metrics you need to look out for when analysing your blog traffic; it helps you understand how your blog visitors find your blog and their frequency, preference and interests. Pay attention to the terms below.

Bounce rate: This is an important metric to look out for it summarises how relevant your site content is to the visitors. If a visitor comes in then leaves at almost immediately it tells a lot about your contents relevance. Great and relevant content have lower bounce rate.

Demography: Having a good idea of your visitor’s age, sex, race, occupation and income gives you an idea of your target visitors. Focusing offering to them increases interaction and repeat visit.

How to get your website traffic statistics