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Importance of Marketing

Importance of marketing

Marketing is a non- negligible aspect of business because it contributes immensely to the growth of an organization. Production and distribution companies who achieve immerse profits can be attributed to a certain percentage of their budget to marketing. There is a difference between marketing and sales; marketing covers the aspect of promotions, advertising and public enlightenment whereas a sale is a process of introducing your product or service into the market and encouraging the patronage from the buying public. Since the aim of marketing is to make the product or service widely known and acceptable to the market. In this world of competition, a marketer has to be creative in their marketing activities to get the product noticed. Without proper strategic marketing your business may offer the best product and services and prospects would not know anything about it. I will highlight five importance of marketing.

Importance of Marketing

Guerilla Marketing Ideas, Examples and Tactics

Guerilla Marketing is an advertising strategy focused on low-cost unconventional marketing tactics that yield maximum result.

Guerilla marketing was coined by Jay Conrad Levinsion in 1984 in his book “Guerrilla Advertising” and was inspired by guerrilla warfare where a member of a small groups of fighters who makes a sudden attacks on their enemies.

It often involves unconventional and non traditional ideas that cost very little to execute and implement, so therefore the link involve is minimal.

Primary aim of guerilla strategies is to get your business name in front of as many people as possible in non traditional marketing strategies.

I will be highlighting some key elements to guerilla marketing. And these are:

Guerilla Marketing Ideas, Examples and Tactics